ARTWAVE
Music & Art Festival
Logo Design, Brand guidelines, social media content, UI Design
ART WAVE, an arts and music festival supporting emerging artists, local voices and community. Bringing people together through creativity, sound and individuality -powered by the people who live, create and collaborate.
Based on the brief, i took visual inspiration from music and events posters and artworks of the late 60's and 70's. Bright and high contrast colours, use of gradients and grain effects. Using the line of "sound you can see, art you can hear"
Based on the brief, i took visual inspiration from music and events posters and artworks of the late 60's and 70's. Bright and high contrast colours, use of gradients and grain effects. Using the line of "sound you can see, art you can hear"
BRAND GUIDELINES
LOGO DESIGN
For the logo design, I decided to go with a simple lettermark and combination mark using a decorative font that have both the wave movement of sound and the movement of the paint brush.
COLOUR PALLETE
For the colour, i went with direction of bold contrasting complementary colours that were vibrant and exciting whilst also throwing back to colours that were generally used in the making making of 70's music festivals
UI DESIGN
MERCHANDISING
SOCIAL MEDIA
